Blogs are making a grand entrance into the realm of online marketing. Why? They can be used as successful marketing tools if done right.

Blogs have certain core components that increase their success for advertising such as content, frequency and distribution but the trick is to get more people to read it.
Popular blogs have a great thing in common which is an individual voice. A voice can not only gain readers but it can keep them as well. Follow the five blog tips below to create your voice:

1. Create a Personality on the blog

Give your blog a personality. Let your voice be heard. Do not formalize the content.

2. Be Consistent in Your Style of Writing

Try and be consistent. When you start out, try to post blogs at least three times a week and stick to the schedule.

3. Keep the Matter Simple

Don't get caught up in making lengthy posts. They don't need to be long. They can be random thoughts on the subject or related news from the industry or current affairs. Keep the posts interesting more than length or subject matter.

4. Allow for User Comments

Allow people to post comments. Comments allow your readers to interact with you. You may also want to research and comment on relevant blogs in the same industry.

5. Focus on Title of Posts

Titles will draw traffic. You need to be creative. Search engines love blog titles and they also capture the attention of potential readers. Try and keep your title within ten words.