Sports marketing are effective tools for marketing. It provides a company or an organization the chance to influence on the passion that customers have for the sports. The activities of customers and industrial products and service marketers are using the sports as a promotional vehicle. To reach a specific goal, the most effective way is the sports marketing. It is because as every product has its target of consumers, ever sports have got its lot of target of fans, followers and viewers. So organizations can select the most important sport which gets the highest number of people in target among the various numbers of sports. Sports marketing plan always initialized from imagination and innovation. But the results are achieved through good planning and perfect implementation.

Accordingly to sports marketing are classified into three sectors. The first one is the advertising of the sports and sports associations such as Spanish football league, NFL, Olympics, etc. The second sector focuses on the use of sporting events, individual athletes and sporting teams to promote various products. Final sector is to increase the participation by promoting the sports to the public. For advertising, the promotion is related directly to the sports. In general, when the promotion is about sports, the kind of strategy used is Marketing of Sports. In case, when the promotion is not about the sports but it is about sports events, teams or athletes to promote different products, the strategy used is marketing through sports. The strategy used in sports marketing is grassroots sports marketing. This strategy is defined as when the promotion is about to increase the participation amongst the public.

Different types of channels such as television or radio advertisement, sponsorships of teams or advertising on sporting venues are used to promote the products or services. Sports marketing through billboards on the street, sidewalks, street lighters, etc. to promote major worldwide sporting events are termed as Street marketing of sports. Sports marketing is considers as the subdivision of marketing which concerns both on the promotion of sports events and teams as well as the promotion of other services through sporting events. The major objective of the sports marketing is to provide the customers with various strategies to promote the sports or to promote something through sports. The advantage of the sports marketing is that athletes tend to be brand loyal and fans tend to be loyal to their favorite teams. This can be done through the contracts players sign with the sports companies in which they get paid to use their products in sporting event.